The Hole in the Fire
Does your company have a good story to tell? Learn the value of a story for
keeping potential customers on your Web Site.
Hey, That's Smart Internet Marketing
Here are a few smart things that separate successful mortgage firms from their
Time For You To Update Your 1999
Web Site? Search Engine Marketing Tips There have been many changes to the
internet since 1999, and what used to work, may no longer be viable, or may now
even get your web site penalized.
The Donald Rumsfeld Manifesto and
Search Engine Optimization Achieving success is not about doing a few things
100% right, it is about doing hundreds of things, many of which you don't even
know, 100% right.
The Long Tail Of Mortgage Leads:
Internet Marketing You might know the top keyword searches for your mortgage
leads. Expand on those to create additional traffic and mortgage leads for your
How To Fight Spam, Both Personal
And From Your Web Site Part 2 Practical tips to protect you and your
mortgage business from spammers.
How To Fight Spam, Both Personal And
From Your Web Site Here are some ways you can control your email. If you
don't take steps to control who has access to your in-box, you too can receive
50,000+ emails a day.
Internet Marketing Questions From Mortgage Web Site Owners
How to find out what your competitors are up to, and do Pay-Per-Click ads really
How is your Google IQ? If You Don't Pass, Your Income Suffers...
Find out how Google really works. Learn about PageRank, links, updates, and
How Google Earns 99% Of It's Revenue: From You!
Pay-per-click (Google Adwords) is the driving engine behind all of Google's
frenzy, glory and revenues.
Learn how this impacts your mortgage web site.
Your Customers Judge Your Website By It's Cover
Does your site look like a professional mortgage site? Learn how to
IMMEDIATELY demonstrate that you are a credible organization.
Pay-Per-Call is Really Revenue-Per-Call
The internet continues to evolve in ways that will specifically benefit mortgage
companies. Two recent developments will greatly enhance the quality of your
inquiries: local search and pay-per-call.
What Google Wants, Google Gets
Give Google what they want and you will get what you want... a high ranking
site…and a large increase in online generated mortgage leads.
Is Your Site Serving Salad Bars or $1 Menu Items?
Beyond customer service, beyond hand-holding, beyond everything else, maintain
your focus on the single most important factor for your Web Site customers.
When Good Web Sites Go Bad
We have made our share of mistakes and most certainly we have marveled at
mistakes that occur on other sites. Here is a list of mistakes "good" web sites
How a Fruitcake Can Increase Your Mortgage Site Sales
There's a fruitcake marketing secret. Learn how you should apply it to
communicate with your customers.
The Supreme Court, Google Software,
Viagra and Mortgages? Your ability to survive financially is based partly on
your ability to recognize changes in the world... and to correctly adjust to
Should you Yahoo?
Is it worth the money to list in the Yahoo Directory? Case study looks at the
pros and cons.
Are You Banned In Google And Yahoo!? You May Not Know It
Avoid getting banned from Google or Yahoo by avoiding these pitfalls.
Increase Your Revenue with Secret
Military Intelligence Secret military technology can direct you where to
place your highest revenue-producing content, and it can determine if your
images or content are being used without your permission.
The Future of Small Mortgage
Companies... Globalization and Cowboys Your mortgage business is open game
to competition. Protect your business from the impact of globalization.
Internet Marketing Techniques: The Highway to Disaster
Everyone is fighting to attract qualified visitors via the internet. but it is
what you do with the visitor when they arrive that separates successful PPC
efforts from those campaigns that merely cost money.
The Secret Lives of Internet Marketers
Internet Marketers know what makes a web page successful, or
unsuccessful. They even know more about your site than you do.
Here are some Haiku's that could have been written by visitors to
mortgage web sites, who don't like the pages that they have found.
Your Mortgage Emails May Not Be Reaching Your Customers!
Use these suggestions to make sure your email gets to your customer.
Then your emails can be producing revenue instead of frustration.
Can Linking Increasing The Number of
Visitors to Your Site? Links are an important, but little known commodity of
the internet. Links aren't cash, but they can be more valuable than cash.
Been Phishing Lately?
Learn about phishing and how it can hurt your online mortgage business.
Google and Yahoo Marketing Tips for Your
Mortgage Web Site To get high rankings, there are certain steps you must
follow. Here are some tips on how you can receive more visitors and monitor the
visitors you already have.
Spyware, Search Engines, and Meta Tags
Browsers, spyware, keyword density and keyword meta tags; technical factors to
consider in running your online mortgage business.
Has Your Web Site Done Anything Foolish
Lately? Mistakes happen, right? Here are important reminders to help you
avoid mistakes in running your online mortgage web site.
How to Make Your Mortgage Web Site More
Successful Success can be cultivated. Here are a number of different factors
that can lead to an increased success rate for your web site.
Converting PPC Visitors Into Customers
Optimizing your web pages for each of your PPC keywords will result in increased
revenue for your site.
How To Control Your Rising Pay Per Click
Expenses Many mortgage company owners are in for a shock over rising PPC
costs. Here's how to control your costs and optimize your use of PPC keywords.
Generating Customers: Pay Per Click or
Pay Per Lead? All leads are not the same. Which is better for the online
mortgage business, Pay Per Click or Pay Per Lead?
Is Your Web Site Lying To Your
Visitors? What information you should include on every page of your mortgage
web site to convey who you are and what you can do for your visitors.
Pay Per Click Campaign Strategy
The right strategy and preparation with your PPC program can be the difference
between making lots of money and just costing lots of money.
How to Prevent the Coming Mortgage
Drought With the cost of mortgage leads increasing, you will need to
become more efficient with your web site and each lead you receive. You must
have the information your customer is seeking or they will simply leave.
Can Words Cure Your Web Site
Your words help determine which visitors become customers. Are you making subtle
wording errors on your web site?
25 Ways To Lose Business From Your Web
Site We have performed numerous usability studies on client sites. Here we
share with you what visitors are thinking when they visit your site.
A Guide to Internet Mortgage Leads
Many mortgage companies are turning to the Internet to generate timely and
targeted leads. Here's an overview of the five major sources of leads through
Neanderthal Marketing Techniques?
The Internet is rapidly, constantly changing. Using outdated techniques, you
could be risking extinction.
Do Not Call Equals Do Not Close Loans
The National Do-Not-Call Registry; what you need to know about it, and critical
alternate ways of contacting your customers.
Are You Getting The "Word" Out?
Word-of-mouth advertising is one way to market your mortgage business.
But in order for it to work, you need to know how to take advantage of it, and
be aware of its pitfalls.
Internet Marketing is Not Sales
You're getting the leads, but the sales are just not there. Examine some of the
reasons why leads aren't turning into more sales.
Duct Tape Is Good Enough & Other Internet Myths
Good enough is good enough sometimes. How you can tell when good enough is good
enough for your web site.
Marketing is Like Marketing Sex Internet marketing is a lot like marketing
sex. You need a little sizzle, a dash of appeal, a bit of allure and something
that meets and satisfies the user's desire.
Does Your Web Site
Require a Premortem? When doing the premortem exercise, it is necessary to
drop all your assumptions and attempt to envision the unthinkable. Here is a
Brother-In-Law or Professional? You've got a relative or friend who knows a
lot about computers -- why not ask them to design your web site for you? What
you need to know about the next generation of web site design.
Fast & Easy
Competitive Intelligence The Internet allows you to monitor competitive
intelligence in a very precise manner. Here's how to find out what you need to
know about how well your web site is functioning.
Name Costing You Money? Buying a domain name is not as simple as it sounds.
If you buy the wrong domain, your customers will be confused, and you'll lose
Can Your Customers Drive The Speed Limit
The Internet is like driving on the freeway. If your customers cannot drive the
speed limit, they will just speed pass your site and visit your online mortgage
Equals More Profits Many mortgage web sites are missing a very simple (but
very powerful) marketing aspect. It is the one thing that is virtually
guaranteed to increase your loan business...testimonials.
Make them Want to
Mouse Button 80% of all web sites we analyze have critical errors that are
costing a mortgage company lost business. And 20% of the remaining mortgage
sites are making a ton of money.
or Filet Mignon Before you take the plunge into Spamland, you need to
evaluate the risks you are taking with Spam marketing. Here are just a few of
Myths Search engines can deliver highly conflicting information. How do you
know what to believe? Here is our list of the top 4 search engine myths that
need to be put to rest.
Show or Designed for Dough So what are the key things your home page has to
do to "do it right"?
Your 'Killer App' Killing Your Business? Why are so many mortgage companies
'killing' their business with poor emails? Just like everything else on the Net,
these companies were never told the "right" way or the "wrong" way.
Customers to take action Effective written content will compel your
customers to take action. How to evaluate and test your web site content.
Customers The key to a highly successful web site isn't sophistication... it
is simplicity. Either K.I.S.S. your customers or kiss your online profits
Customers to take Action
What Customers Really Want
Your web site is not just another vehicle for advertising your mortgage
business. Learn the facts of what your customers are looking for, and how to
Old Lessons For The New Economy
The new economy has revealed the explosive potential for the online mortgage
loan business. But there are some "real world" business rules that still apply.
Can Your Web Site Pass This Marketing Test?
Is your web site structured to maximize your revenues from your marketing
efforts? Here's a quick and easy test to find out.
The Internet Cake Recipe for Success
Effective web sites are created much like a cake recipe. If you leave out any
ingredient, the cake will not turn out as you planned. There are at least ten
simple elements necessary for your mortgage Internet business to be effective.
Why Your Customers Can't Find You
Online If your potential mortgage customers can't find your web site,
you will not receive much Internet business. Here are reasons why your site
might not be found and what to do about it.
Tune Up Your Mortgage Web Site
Your web site can always use a "tune-up." Discover some online resources, many
of them free, that can help improve traffic to your web site.
How To Really Monitor The Effectiveness Of Your Site
Effectiveness Of Your Site - Understanding your web site's performance is more
than just reviewing how many 'hits' you have in a day. Here are some critical
questions; if you don't know the answers to these questions, your mortgage web
site is probably not performing as well as it could be.
Everything I Needed to Know About Web Sites
I Learned by Listening to the Radio Here are a few songs you can listen to
"On The Radio" (Donna Summer) that can also help you with your mortgage web
Everything I Needed To Know About Web Sites I Learned At The Movies
What the movies can teach us about running effective web sites.
Survivor's Lessons For Your Mortgage Web Site
Well, now that we have survived the Survivor series, let's take a few minutes to
review what we have learned from the 'real world' and how it applies to your
digital mortgage web site.
Building Trust With Your Web Site
Clicks To Conversion Happen Quickly... most conversions of click-throughs
into sales happen very quickly. Sixty percent of conversions for first time
customers occur within the first half hour.
Mortgage Web Site Myths
The letters www used to stand for 'world wide web'; now it stands for 'what we
want'. Mortgage sites can no longer put up what they want to tell the customer,
they have to include information as to what the clients are seeking.
How to LOSE Business on the Net
It is hard to get visitors to come to your site. It is easy to lose them.
Tracking Your Internet Customers
Website traffic analysis may be the single most important key to getting better
results from your web site. The main problem is very few companies actually
review or know how to interpret their Internet traffic results.
NOT To Internet Your Mortgage Web Site Internet marketing
controls the interaction between the five key elements of a successful web site:
Products - Service || Price Quality || Design - Layout || Information - Content
|| Traffic - Marketing
For Show... Content For Dough
Most people initially think web sites are about visual design the ol’ “A picture
is worth a thousand words” quote. It’s not.
the High C's
Successful mortgage web sites just don’t happen. In fact success rarely happens
if these nine important web elements are not followed.
Road Less Traveled
A story about understanding internet marketing and the web.
is My Friend-and Other Half-Truths Here is how Ted and Lisa
turned their web site from an ego site, stating, “Hey, we are on the net,” into
a highly functioning, revenue generating asset, with loan originations averaging
$250,000 - $1,000,000+ per day, every day.
Power of Domain Names Each and every month over 175,000 Internet
domain names are reserved. That is almost 6,000 names per day, every day.
How much for that Web Site in the
Window? A well designed web site actually costs you nothing, it
makes you money.
Against 51 Million Web Pages I quickly rattled off a checklist of
basic factors. "Clean layout, easy to read, easy to navigate, fast loading
images, pages that work in all browsers, and content that is valuable to your
Advertising vs. Search
Engines Do banners work? They can, when used
Does Your Web Site Need A Shot Of