It is the same with Internet leads, not all leads are created equally; some
leads are clean and some are potentially dirty. The most feared lead is one
generated via unsolicited bulk email. There are some highly talented programmers
who dislike Spam and sometimes will complete a lead just to see where it came
from, and then after seeing your web site, proceed to hack it until it shuts
"Share The Wealth?"
Affiliate Programs: You can establish a network of affiliates by
paying a bonus per lead. Be aware that this method of lead
generation can be expensive to establish, expensive to administer
and require a significant man-hour requirement.
Banners - Site Advertising -Newsletters: Internet users have
become desensitized to banners and the click-through percentages
are generally horrific. On very high volume (Yahoo), or highly
niche sites (i.e. a site on relocating to San Diego) you may
obtain a few leads, but the days of just throw a banner on any
site and it works, are long over. As with banners, newsletter
advertising can work, but only if something unusual (i.e. rates at
all-time low) or if the recipients are targeted (i.e. a
"Enough is Enough"
Use Short Lead Forms: One of the most common lead generation
errors we see is the over-collection of data. Many web sites
require a comprehensive two or three page form to be filled out
just to talk to the mortgage company. With every field you add,
you lose a percentage of people who would have completed your
form. We suggest gathering just enough key information to allow
your loan officers to contact the customer and begin the sales
"It's All Mine."
Exclusivity of Leads: One of the most common misunderstandings
between a lead provider and a mortgage company is over how many
different companies receive the lead. An exclusive lead only goes
to one company, and as such, costs more per lead. A shared lead is
often sent to two-four mortgage companies, and while costing less,
has more direct competition.
Filtering & Targeting: Because of the varied needs by mortgage
companies, some lead providers can filter based on a number of
variables, such as: state, loan amount, purchase, refinance, debt
consolidation, home improvement, credit status, loan amounts, LTV,
credit rating, etc. The per lead pricing will be higher for extra
filtering, but the additional cost is generally offset by a more
"Wine May Become Finer With Time; Mortgage Leads Don't."
Fast Delivery: Demand real time delivery of leads as this will
allow you a prompt response back to your potential customer. One
of the most common mortgage-deal-killers is mortgage companies
that take more than eight hours to reply an inquiry.
Buying Internet mortgage leads is one of the most cost effective
means to acquire targeted customers. Expect to pay about $25-35
for an exclusive lead with normal filtering parameters (less for
With the impact of the recent Do Not Call Registry, there is
larger demand for the current supply of available high closing
leads. Because of this larger demand, per lead fees have been
increasing at a steady pace across the entire industry. And we
suggest to you (exactly what you suggest to your own customers) is
that you "lock in" your rates now to purchase mortgage leads
before prices go even higher.
Web site: www.mortgagepromote.com.
Contact Us For Information On Mortgage Leads