mortgage companies



Published Mortgage Industry Articles

The following are a series of nationwide magazine articles to get your mortgage site on the right track.

internet marketing

National Mortgage Broker Magazine

  • April 2007
    The Hole in the Fire

  • March 2007
    Hey, That's Smart Internet Marketing

  • February 2007
    Time For You To Update Your 1999 Web Site? Search Engine Marketing Tips

  • January 2007
    The Donald Rumsfeld Manifesto and Search Engine Optimization

  • December 2006
    The Long Tail Of Mortgage Leads: Internet Marketing

  • November 2006
    How To Fight Spam, Both Personal And From Your Web Site Part 2

  • October 2006
    How To Fight Spam, Both Personal And From Your Web Site

  • September 2006
    Internet Marketing Questions From Mortgage Web Site Owners

  • August 2006
    How is your Google IQ? If You Don't Pass, Your Income Suffers...

  • July 2006
    How Google Earns 99% Of It's Revenue: From You!

  • June 2006
    Your Customers Judge Your Website By It's Cover

  • May 2006
    Pay-Per-Call is Really Revenue-Per-Call

  • April 2006
    What Google Wants, Google Gets

  • March 2006
    Is Your Site Serving Salad Bars or $1 Menu Items?

  • February 2006
    When Good Web Sites Go Bad

  • January 2006
    How a Fruitcake Can Increase Your Mortgage Site Sales

  • December 2005
    The Supreme Court, Google Software, Viagra and Mortgages?

  • November 2005
    Should you Yahoo?

  • October 2005
    Are You Banned In Google And Yahoo!? You May Not Know It

  • September 2005
    Increase Your Revenue with Secret Military Intelligence

  • August 2005
    The Future of Small Mortgage Companies... Globalization and Cowboys

  • July 2005
    Internet Marketing Techniques: The Highway to Disaster

  • June 2005
    The Secret Lives of Internet Marketers

  • May 2005
    Mortgage Haiku

  • April 2005
    Your Mortgage Emails May Not Be Reaching Your Customers!

  • March 2005
    Can Linking Increasing The Number of Visitors to Your Site?

  • February 2005
    Been Phishing Lately?

  • January 2005
    Google and Yahoo Marketing Tips for Your Mortgage Web Site

  • December 2004
    Spyware, Search Engines, and Meta Tags

  • November 2004
    Has Your Web Site Done Anything Foolish Lately?

  • October 2004
    How to Make Your Mortgage Web Site More Successful

  • September 2004
    Converting PPC Visitors Into Customers

  • August 2004
    How To Control Your Rising Pay Per Click Expenses

  • July 2004
    Generating Customers: Pay Per Click or Pay Per Lead?

  • June 2004
    Is Your Web Site Lying To Your Visitors?

  • April 2004
    Pay Per Click Campaign Strategy

  • March 2004
    How to Prevent the Coming Mortgage Drought

  • February 2004
    Can Words Cure Your Web Site

  • January 2004
    25 Ways To Lose Business From Your Web Site

  • December 2003
    A Guide to Internet Mortgage Leads

  • October 2003
    Neanderthal Marketing Techniques?

  • September 2003
    Do Not Call Equals Do Not Close Loans

  • July 2003
    Are You Getting The "Word" Out?

  • June 2003
    Internet Marketing is Not Sales

  • May 2003
    Duct Tape Is Good Enough & Other Internet Myths

  • April 2003
    Internet Marketing is Like Marketing Sex

  • February 2003
    Does Your Web Site Require a Premortem?

  • January 2003
    Mortgage Design: Brother-In-Law or Professional?

  • December 2002
    Fast & Easy Competitive Intelligence

  • November 2002
    Is your Domain Name Costing You Money?

  • October 2002
    Can Your Customers Drive The Speed Limit

  • Sept  2002
    Testimonials Equals More Profits

  • August 2002
    Make them Want to Click!

  • June 2002
    Controlling the Mouse Button

  • May 2002
    Spam, Hamburger or Filet Mignon

  • April 2002
    Search Engine Myths

  • March 2002
    Designed for Show or Designed for Dough

  • January 2002
    Is Your 'Killer App' Killing Your Business?

  • December 2001
    Compelling Customers to take action

  • November 2001
    Kiss Your Customers

  • October 2001
    Designed for Show or Designed for Dough?

  • September 2001
    Compelling Customers to take Action

  • August 2001
    What Customers Really Want

  • July 2001
    Old Lessons For The New Economy

  • June 2001
    Can Your Web Site Pass This Marketing Test?


  • April 2001
    The Internet Cake Recipe for Success

  • March 2001
    Why Your Customers Can't Find You Online

  • February 2001
    Tune Up Your Mortgage Web Site

  • January 2001
    How To Really Monitor The Effectiveness Of Your Site
  • December 2000
    Everything I Needed to Know About Web Sites I Learned by Listening to the Radio
  • November 2000
    Everything I Needed To Know About Web Sites I Learned At The Movies
  • October 2000
    Survivor's Lessons For Your Mortgage Web Site
  • September 2000
    Building Trust With Your Web Site
  • August 2000
    Mortgage Web Site Myths
  • July 2000
    How to LOSE Business on the Net
  • June 2000
    Tracking Your Internet Customers
  • May 2000
    How NOT To Internet Your Mortgage Web Site
  • March 2000
    Design For Show... Content For Dough
  • February 2000
    Navigating the High C's
  • January 2000
    Paving the Road Less Traveled
  • December 1999
    The Internet is My Friend-and Other Half-Truths
  • November 1999
    The Marketing Power of Domain Names
  • September 1999
    How much for that Web Site in the Window?
  • August 1999
    Competing Against 51 Million Web Pages
  • July 1999
    Banner Advertising vs. Search Engines 
  • June 1999
    Does Your Web Site Need A Shot Of Viagra? 

  • MortgageMag Interviews   

    Tuesday, August 19, 2003
    What is Your Website FICO Score? - Robert Farris

    Click Icon to Listen 

      Windows Media Player

    new interview

    In a return interview, Robert shares more of his expertise in making the most of your company's Website. What drives traffic to your site? Search engines? Compelling content? Nothing? Listen to Robert and change your site for the better. 

    April 30, 2003
    Mortgage Internet Marketing (30 minutes) - Robert Farris

    Click Icon to Listen 

      Windows Media Player


    Robert Farris from co-founded his company to help professionals use the marketing tools available to them effectively. Listen to him give several key areas they look for in assessing the quality of a marketing effort.



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