Can Words Cure Your Web Site? I recently went to my local pharmacy to look for something for athlete’s foot. There were about five options, each with quite an array of packaging and various headline banners screaming at me plus each product had its own “team” colors. I narrowed down my purchase to two boxes. […]

When Good Web Sites Go Bad This really isn’t breaking news, but there are a substantial number of web sites that while they look great, the sites just don’t generate much income for mortgage companies. Sometimes the owner will say, “This Internet thing, it just doesn’t work.” Generally the owner is wrong in their assumption. […]

Been Phishing Lately? Phishing is the attempt by an unknown, devious party to get you to give your personal information, such as user, password, social security number, credit card number, etc. You are probably saying, “I would never do that, I am not that dumb.” You may not be dumb, but phishers are pretty smart. […]

Tune Up Your Mortgage Web Site Your web site can always use a “tune-up.” Web sites are more fickle than cars and require more attention to keep them running in top shape. In this article we are going to discuss online resources that can help you improve your traffic, many of which are free. According […]

Does Your Web Site Require A Premortem? A postmortem is conducted after your web site has died. Management gathers, wrings their hands and wonders what went wrong. In a premortem, you simply imagine a date in the future and accept that your web site has failed. Next you analyze “what happened”. Could it have been […]

Everything I Needed to Know About Web Sites I Learned by Listening to the Radio You can learn a lot about what to do, and what not to do, by listening to the radio. Here are a few songs you can listen to “On The Radio” (Donna Summer) that can also help you with your […]

The Supreme Court, Google Software, Viagra and Mortgages? Often a seemingly irrelevant activity can have a profound impact on an apparently unrelated and disjointed event. While some of these may affect your life, other activities can impact your web site, or even your mortgage business. What do the following have in common? A Supreme Court […]

Spyware, Search Engines, and Meta Tags Times are changing. In this month’s article we will examine factors impacting you and your online business: which browser to consider when designing, spyware, keyword density for Google and keyword meta tags. Should My Site Be Designed For More Than Just Internet Explorer Viewing? In The Beginning, There Was […]

Fast & Easy Competitive Intelligence On Your Web Site You have spent monies to develop and create your web site. Then you found out that you have to spend additional funds to market your site and to drive traffic. Most mortgage site owners have a number of questions: You know your web site is active, […]

Compelling Customers To Take Action Efforts to sell your mortgage products begin with a headline. It may be in a title of a web page or a top listing in a search engine. Its purpose is to grab the customer’s attention and to compel them to take action. The purpose of compelling written content is […]