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Mortgage Web Site Myths

Mortgage Web Site Myths Confusion exists on the Internet, because it is so new. Conjecture, once quoted, becomes folklore. These factors lead to misperceptions on the Internet such as: The Internet is one big brochure. I must have a ‘fresh’ site. Visitors will take the time to read my site. Customers will easily find me. […]

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How Phishing Hurts Your Online Mortgage Business.

How is your Google IQ? If You Don’t Pass, Your Income Suffers… Google-Opoly Sure there is Yahoo! and MSN and some other upstarts on the net, but Google is really the place to be found. It may not always be so, but for now, you need to have your site not only indexed by Google, […]

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The Future of Small Mortgage Companies

The Future of Small Mortgage Companies… Globalization and Cowboys When we were growing up, our mothers and fathers taught us many lessons that were true – one of which is that the earth is round. It was easy to believe and understand. We could see pictures from outer space and every class room had a […]

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Internet Marketing is Like Marketing Sex

Make them WANT to click!! Everyone should remember from his or her Marketing 101 class the abbreviation AIDA. If you don’t remember, then this article will be an “eye opening experience”. If you have heard about AIDA before, then you need to ask yourself…are you actually using these time proven marketing essentials. AIDA is especially […]

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What Customers Really Want

WHAT CUSTOMERS REALLY WANT Many Internet mortgage companies view their web site as another vehicle for advertising. It is not. And because of this erroneous belief, their corporate web site does not perform as well as it could. It’s Not Your Web Site The Internet is different from other mass mediums, in that the web […]

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Is Your Domain Name Costing You Money?

How To Control Your Rising Pay Per Click Expenses (And They Are Going To Rise Dramatically) If you are reading this article while having a cup of coffee or glass of wine, you can be sure that the store you purchased the coffee or wine from knows how much (via your membership card) you bought […]

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The Internet Cake Recipe for Success

The Internet Cake Recipe for Success As all web site owners eventually find out, an effective Internet presence is more than a snappy design or a page full of spinning graphics. It is not enough just to produce a site; you have to produce a site that produces results. First, as in the real world, […]

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What Google Wants… Google Gets What We Want Since 1999 we have been speakers at various internet marketing seminars. One of the first items we discuss is, “What does “www” (as in www.NAMB.org) mean?” Then we say that it doesn’t mean “Wild, Wild West” nor does it mean “World Wide Web.” We concluded that it […]

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Your Mortgage Emails May Not Be Reaching Your Customers!

Your Mortgage Emails May Not Be Reaching Your Customers! Frequently, we hear from mortgage companies complaining about poor response rates to their emails. A typical company will say, “Potential clients will email our agents and then we respond promptly, as our revenue depends upon internet customers. But it seems like we can’t get any more […]

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Internet Marketing is Like Marketing Sex

Internet Marketing is Like Marketing Sex There is often a bit of confusion about the blurry line of distinction between sales and marketing. For example, we recently received an email from a new client. We were sending him about 50+ mortgage leads a day. After a few days he wrote us saying, “I have received […]

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